Portfolio
Summary
I’m a B2B marketing manager specializing in email, digital, and content.
I’m also a bit of a Swiss army knife. I started off as a generalist for a premier trade show before moving into cybersecurity. I’ve built email programs from the ground up; redesigned websites; deployed a winning social media strategy; measured and reported the heck out of every sort of data; and managed CRM databases ranging from 10k contacts to 1.5m.
At the end of the day, I deliver results (and MQLs).
I’m currently have space for new clients, and am open to full-time roles. Drop me a line →
years of B2B content marketing experience
years in Cybersecurity & Compliance
Software Experience
Marketing Tools
- Marketo
- Salesforce
- WordPress
- Hubspot
- Pardot
- Eloqua
Design Tools
- Photoshop
- Illustrator
- InDesign
- Dreameaver
- Canva
Microsoft Office + Analytics
- Excel
- Word
- PowerPoint
- SQL
Content Samples
Blog: How Marketing & Cybersecurity Work Together
Blog: Everything You Need to Know About Email Compliance
The first in a four-part series on email compliance and why it matters.
Prevalent
Prevalent is a SaaS platform that monitors third-party risks. I was part of a winning marketing team that focused on quality content to drive leads and brand awareness.
In October 2024, Prevalent was acquired by Mitratech.
Content Samples
Abstract: Third-Party Breach Response: 6 Immediate Actions to Take
I wrote the abstract for this webinar, which was led by a top cybersecurity expert. It covered the steps to take when a third-party vendor or supplier is breached.
This blog was written as a follow-up to the webinar. Read the blog →
Abstract: Lessons from the 5 Worst Third-Party Cybersecurity Incidents of 2023
At the end of 2023, I researched and wrote the abstract for a webinar (and follow-up blog) led by a top cybersecurity expert. It covered the top third-party cybersecurity incidents of the year and reviews lessons learned.
Sample email: Invitation to a webinar on NIST CSF 2.0. I wrote the abstract copy, designed the graphics, and created & sent the email in Marketo.
Content Planning
Seatrade Cruise Global
Seatrade is the premier B2B trade show & conference for the cruise industry. In 2015, the show rebranded from Cruise Shipping Miami to Seatrade Cruise Global: I was part of the team that led the rebranding. I led and enforced new brand guidelines across all print and web collateral, as well as created assets to assist exhibitors.
Monthly newsletter to lead exhibitors through trade show rebranding, as well as moving to a new location.
Advertorial written for Cruise Industry Review Magazine →
Executive brief written & designed for exhibitors.
Mottahedah
Mottahedeh is a leader in the reproduction of historic ceramics and decorative pieces, and serves as the North American distributor for C. Haviland & Co., Robert Parlon, J. Seignolles, and Jars.
As of December 2016, the website faced a number of challenges that did not fulfill the company’s needs: The number of orders placed via the website were growing, and Mottahedeh wanted to be an authority on the pieces it reproduces. The site also faced additional issues—from navigation to content—that hinder meeting these needs and potentially harm Mottahedeh’s reputation.
This proposal was created in December 2016 to address these concerns: Read the proposal→
Let’s Chat!
I’m currently accepting new clients (and am open to exploring full-time roles). Drop me a line if you’d like to start growing your email & content strategy!